What salmon can teach us about endurance

Endurance is defined as the ability to endure an unpleasant or difficult process or situation without giving way.

There are a few Cree words/phrases of endurance like sipeyihtamowin, meaning- endurable with patience. (Love!)

I’ve been learning that being an entrepreneur is an adventure that demands a lot of endurance. But, developing this skill can absolutely apply to our every day life too.

I was motivated to beat the odds. The negative things that I experienced growing up- a broken family unit, foster care system, rape, becoming a single mother, actually helped to propel me to fight for a better life. A better life was me becoming an award-winning journalist and entrepreneur, but my story is just getting started! And more endurance is needed. All. The. Time.

 You’re thinking, ‘dido’, right?

 (That’s me 👆🏽) 📸 by Sandy Weatherall 

I love watching nature shows. The stories of incredible endurance that marine life, animals and plant life live to survive are parallel to what we as human beings go through.

Well, have you ever learned about the mind-blowing quest of salmon returning home?

The journey of salmon returning to their spawning grounds every year in coastal British Columbia, Canada, gives me chills. The instinct and drive to return to the place where they were born is legendary. The end goal is to get home to mate and lay their eggs to keep their species going. They have a one-track mind to reach the end and will do whatever it takes to get there. 

Some groups of salmon swim over 3,000 km from the ocean and up into fresh water rivers to get home.

The path home however, is not only far, it’s treacherous! They face predator after predator starting with killer whales and seals waiting to ambush them in ocean channels.

Eagles are a constant danger- they scope salmon out with razor sharp vision to indulge in feasts. The bears and wolves line up along the river ways to hunt and have their fill.

The water levels along the way get so low that many salmon die attempting to swim through.

Salmon can jump up to two meters to cross obstacles in rivers. That’s about as high as a female Olympic athlete can jump! Although the journey is hard, they were designed for it in their very physiological makeup. 

I think we can learn so much from what salmon do and the many miracles of nature. It’s symbolic of the grandeur and complexities of life.

You are marked for greatness, but you have a choice. Give up or keep going.

And, there’s been countless times when I’ve been tempted to just say ‘screw it’ and give up. Run away, hide from the world, and give in to adversity by surrendering the dreams of my heart because it seems too hard to get there.

So, I stay there and pout for a bit, but I am determined to get to where I’m going. That inner nudging that is hungry for more. And I get back on track.

Did you know that 98 percent of people die without fulfilling their dreams? What a sad statistic to realize that almost all of humanity gives up on their destiny. Please, don’t be a part of the 98 percent club!

It doesn’t matter what you’ve been through, how much money you have, where you’re from, as long as you believe and never give up- ENDURE.

Stay focused on your goals, dodge the dangers and setbacks and you’ll find your way through. Think like a salmon, and you’re gonna make it! 


Brandi Morin

CCO Mixed Blood Apparel 


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